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Business Process Reengineering: The Turbo Organization

Driving a turbo-powered sports car is anmay constitute 40-50% of total time. Some of
exciting experience. Step on the gas pedalthe time is lost in travel, some is lost in
zero to sixty in a few seconds. Maneuveringthe processing backlog, and some may be lost
through traffic.... downshift, acceleratediverting it to a credit department for
past others, upshift....gone. Curves comingrelease. If the nonvalue-added time in the
up?....downshift...corner..... accelerate.cycle can be identified, ways to eliminate
You notice the responsiveness of this finelythe causes can be devised.An Engine
engineered product. You expect this; thisRedesignMost organizations today are designed
precision machine was designed for this, andto compensate for circumstances that could go
it is performing to spec.Wouldn't it be greatwrong, particularly on the shop floor. The
if you could do this with your business? Thatcauses are found in the way parts are
is...quickly respond to market demand bymanufactured, with delays, queues, missing
accelerating new product introduction, . . .parts, pirated parts, bad parts, and part
.or quickly change your product mix,... ...orshortages.Within the factory, velocity can be
maneuver orders through the organizationinduced by physically clustering successive
quickly,...or move parts across the factoryoperations into cells and reducing operation
floor with velocity, ....or handling thecycles and set-up times. Deep organizational
unforeseen, the "curves,"..or quickly movingchanges cannot be effective until key
decisions through the organization? This isproblems in factory flow and cycle times are
maneuverability and turbo power. This isremovedAdding Some AerodynamicsFostering
enterprise agility. It can't be done todayinnovation, among other things, requires good
because the organization wasn't designed fororganization of information. Our current
this. The way we have organized ourselvessystems and procedures have been developed at
over decades works against us.Our currentlength to control an unwieldy information
organizational structure is stifling.channel. When we get past the stifling paper
Functional departments result in colloquialflow, disparate computer systems, and
thinking and narrow points of view. Naturalfunctional organizational walls, the
and functional conflicts create internalhomogeneity of ideas will begin to generate
adversarial relationships that preventquickly.Organizing for ease of sharing
sharing of ideas. Classes in the businessinformation for innovation is a first step.
environment cause an "us and them" syndrome.The information chain must be streamlined and
Politics prevail.Worse,..operations areelectronically linked, so that the flow is
physically separated from headquarters,direct. Removing useless and redundant data
component plants from assembly, assembly fromexisting on screens and reports from the job
the market. The factory floor is organized bystream increases the value of the information
process, creating poor product flow. In theprovided. Reducing business cycle times to
office people are separated by departmentsthe time it actually takes to efficiently
and physical walls creating poorprocess information supports fast movement of
communications and information flow. Whatphysical parts.The Turbo OrganizationHaving
happens when we step on the gas? The enginethe ability to produce spontaneously upon
floods.The Grand PrixWhy is all thisdemand requires short lines of communication
important? Competing has taken on newand velocity throughout the work chain. To
proportions. A global resegmentation ofreduce business cycle times, fast
markets emerging is changing the worldcommunications and decisions are required
economy. U.S. manufacturers face stiffthroughout the organization. This means
offshore competition in most markets.reducing numbers of vertical and horizontal
Companies failing to respond to the challengemanagement layers. Physical walls have to
will find themselves left behind in thecome down. Organizing around business cycles,
dust.The U.S. in ReverseIn 15 years, the U.S.and physically clustering people in cells for
lost significant world market share in keyfast, effective communications is one way to
industries: wide-bodied aircraft,do it.A Faster, Lighter VehicleInducing
semi-conductors, automobiles, and steel.velocity throughout a business has a profound
There is almost no production of VCR's,effect on time and cost. The need for
camcorders, tape players and recorders,nonvalue-adding functions disappears, and the
radios, phonographs, or compact disc playersfunctions designed to accommodate exceptional
in the U.S. Imports in other industriescircumstances fall out. The organization
continue to increase. Industries underchart becomes flatter. Following this is a
intense foreign competition include farmdramatic reduction of overhead.The Winner's
machinery, lawn and garden equipment, machineCircleYou have to ask yourself what it could
tools, bicycles, and process controls.do for you if you could respond to a dynamic
Foreign competitors deliver high qualitymarket with velocity in delivery and new
products with one pass through the factory,product introduction, and manufacture high
while U.S. production is consumed in fixingquality products at low cost. Chances are,
mistakes.Back to the Drawingwhen you're able to do this, you will be in
BoardOrganizations need to be fast andthe winner's circle, and the trophy will be
flexible to change with market dynamics. Allthe new results on the "bottom
physical and logical events must be enactedline."BIOGRAPHYRichard G. Ligus is President
swiftly, accurately, and effectively toof Rockford Consulting Group, Ltd., located
compete in the next century. The faster thatin Rockford, IL., with over 30 years
parts, information, and decisions flowexperience in manufacturing, procurement,
through an organization, the faster thetransportation and distribution. He
response to customer needs. The keys are flowspecializes in developing and implementing
and time.Every business has basic cycles thatsupply chain strategies. Rich is an author
govern the way that paper is processed, partsand a speaker, and has developed seminars
are manufactured, and decisions are made:with the American Management Association. He
customer order, product development,is certified by both the Institute of
production, procurement, etc. Examining theManagement Consultants and the The National
flow of documents within the cycles and theBureau of Certified Consultants.Rich has a
time consumed can be revealing. A customerbachelor of science degree in mechanical
order cycle begins with the placement of anengineering from the New Jersey Institute of
order. It ends with the payment for goods orTechnology, and a master of business
services rendered. There are activities inadministration degree from Rutgers
between the two events that consume time.University. He is a member of CASA/SME, and
Some add value, such as packing and shipping,has been listed in Jane's Who's Who in
and some are nonvalue- adding and delay time,Aviation and Aerospace. He has been a speaker
such as moving the order around the buildingat IMTS, USCTI, APFA, NEPMA, MCAA, Hand Tools
from mailbox to mailbox, or repeatingInstitute, CASA/SME, and others. He has
motions.When a cycle ends, a lot ofappeared several times on WREX-TV,
nonvalue-adding time has been consumed thatMid-Morning Magazine.



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