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Are You Untouchable

In January 2003 The Cleveland Plain Dealerof creating ideas moved him into a whole new
ran this headline - "Ohio lost 200,000business. No longer just another friggin
manufacturing jobs". They blamed competitionartist, his clients now buy his ideas.Bill
from India and China.In a recent article,Greer is an untouchable. He is adaptable. He
Business Week discussed how Call Centers arecontinues to retool his skills. He creates
being sent off shore, sending 10s ofnew forms of value for his clients.What are
thousands of jobs overseas. Dell, Citigroup,you doing to be an untouchable?We have been
Microsoft, General Electric and others majorthough this before. It happened when we moved
corporations now have oversea callfrom the agricultural age to the industrial
centers.Microsoft and GE have one of theage to the electronic age. On the farm you
world's most productive research andcould get by with a third grade education and
development centers in IndiaCompanies suchno one cared. During the industrial age you
are Ford, GM and Mercedes have built orneeded a high school diploma. Hundreds of
off-shored entire plants to China.Tata Indiathousands of people migrated from farms to
has one of the world's largest and highlycities during the industrial revolution and
trained programming staffs.Accountants areretooled their skills to find work.In the
next to feel the heat from off shore1950's, in Akron Ohio, rubber companies
competition. A clerk in the accountant'swould rent buses and send them into the
office can scan a company's financial data tomountains of Pennsylvania and West Virginia
an Internet server. An accountant in Indiato bring worker to Akron to work in the
will access this information over a secureRubber factories. That's how I came to live
link and process the financials overnight.in Akron. My father left the coal mines of
The results are waiting at the accountantPennsylvania to find a better life here.
desk when he comes in the next morning.How doLittle did he know that working in the rubber
you fight this?Outsourcing and off-shoringfactory was no different that working in a
are here to stay.Outsourcing is defined ascoal mine.People who left the farms adapted,
taking a specific task and having anotherlearned new skills and became untouchable in
company perform this service and thentheir generation. Men who left the mountains
reintegrating the results back into theand came to Akron to find employment learned
original company.Off-shoring is taking annew skills as well.In both of these cases
entire plant and moving it to anothereducation played a key role in this
country.In the following example Boeing istransformation.In the technology age America
building a new plane. Boeing has Russianis being pushed by two very motivated
designers designing the wings. Boeing alsocompetitors: India and China. After years of
outsourced the electronics of this plane to arepression they now see that they can have
Japanese company. This Japanese company outwhat Americans have enjoyed for so many
sourced certain electronic components to theyears.Our grandparents came from the old
same company in Russia that Boeing iscountry to create a better life.Our parents
outsourcing the wing design to.Boeing canlearned new skills and found ways to compete
employ five engineers in Russia for the pricein their generation.Technology allows India
of one engineer in the United States.Are youand China to do the same thing; all without
untouchable?Let me define untouchable. Beingleaving home.What is America doing to
untouchable is the ongoing learning processcompete? More importantly - what are you
that a person must go through to move to thedoing to do to compete - to become an
next level of professional and personaluntouchable? As I see it there are three
development.For example, in his book thethings we must do:1. Stop being complacent
World is Flat by Thomas Friedman, heand waiting for the government to do
discusses the outsourcing impact on hissomething. Government is about boundaries:
friend Bill Greer.Bill is 48 years old and hepolitical, commercial and geographical. They
has 26 years experience as a free lancedon't understand that with technology the
artist and graphics designer. His clientsworld is flat and traditional boundaries
include such notable names as New York Timescease to exist. Politicians are lawyers not
and McDonalds.In the past a client requests aengineers. They don't understand technology.
finished piece of art. Greer would sketch it,
color it, mount it on illustration board,2. Take responsibility for your job
cover it with tissue, package it, and have itsituation. Treat your job as your business.
delivered. The process I just describes isYou can't change something unless you assume
known as the creation of camera ready artInresponsibility for the results. Our parent
the new process Greer's client would requestsand grandparents took responsibility when
a design, Greer would create the productthey left the farm or migrated to a new
using digital software and email the productcountry.
back to the client.Programs like Quark
Express turned graphic design into a3. Finally, never stop learning. When you
commodity. Software gives everyone the samestop learning is when you die. Your death my
tools and allowed almost anyone the abilitynot physical but it is an emotional and
to create acceptable art work. I use aintellectual death all the same.As Satchel
program call GIMP and it is free.Greer pushedPage once said - don't look back they might
himself up the knowledge ladder and retooledbe gaining on you.The untouchables never look
his skill sets. He became the idea man. Heback - they are always looking for the next
would create the idea, draw it out and emailway to provide greater value. If you are
it to his clients and they would finish it.always providing value there is no need to
For Greer, the old process was eight steps.look back.
The new process is three steps.This concept



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