| As the owner/webmaster/developer/marketer of | | | | out there that just don't get it, and it can |
| several highly-trafficked sites, I receive | | | | be pretty frustrating sometimes trying to |
| more than my fair share of spam that somehow | | | | find useful information in forums these days |
| creeps through the filters we have in place. | | | | with all the noise.Secondly, his "tip" about |
| Although the majority of the spam I receive | | | | linking is grossly inaccurate. Joe Blow says |
| is some variant of the usual scam about | | | | to avoid one-way, non-reciprocal links? This |
| transferring large sums of money from a | | | | is not true at all. A good mixture of |
| political refugee's off-shore bank account to | | | | reciprocal linking with authorities in your |
| mine (some of these are pretty funny and | | | | industry as well as relevant one-way inbound |
| creative), recently there's been a huge | | | | links appears more "natural" to the search |
| increase in emails from marketing companies | | | | engines. Your site should also link out to |
| offering their services.While I normally | | | | resource sites or other quality sites that |
| don't read the spam I get, I had some free | | | | your users may find useful, even if they |
| time this evening at my hotel while attending | | | | don't link back to you in return. It's not |
| the WebmasterWorld Pubcon Expo in Las Vegas. | | | | about tricking the search engines. It's also |
| One email in particular stood out from the | | | | not about linking to any site that will link |
| rest and really got me thinking about the | | | | back to you. Your "link neighborhood" tells |
| extremely negative effects of hiring the | | | | search engines a lot about your site and if |
| wrong company to market your website.Here's | | | | you can't tell what your site is about by |
| how the email goes (actual names have been | | | | simply reading the title of the pages that |
| changed so I don't get sued):Subject: Google | | | | link to you, you're doing something |
| Jagger UpdateHello,How did your rankings fare | | | | wrong.After reading his email I checked out |
| in the latest update? It's looking like | | | | Joe Blow's website, and it was just as I |
| Google is heading more and more towards | | | | suspected. No backlinks, no content, a |
| content. The days of tricks and hacks are | | | | terrible internal linking structure, and |
| over. Your website should be concentrating on | | | | keyword-stuffing throughout. Looks like Joe |
| 3 things to ensure long term Search Engine | | | | doesn't practice what he preaches. How could |
| Rankings.1. Site structure: This is | | | | anyone hire an internet marketing company |
| optimization, your site, the way it is | | | | that can't even get their own site ranked |
| structured should be easy for search engines | | | | well? Shouldn't your own website be your best |
| to read, determine what you are and find | | | | case study to prove your talents and earn the |
| keywords.2. Links: Continue to build links, | | | | trust of potential clients?If you receive |
| try to avoid one-way, non-reciprocal back | | | | spam or a telephone solicitation offering |
| links if possible.3. Content: Google is | | | | internet marketing services, delete it or |
| favoring sites that are large in content, and | | | | hang up immediately. Legitimate internet |
| the content has to be very relevant to your | | | | marketing companies don't have to resort to |
| industry. They are starting to lean towards | | | | email spam or telemarketing to get business, |
| ontology. If your site is about parachutes, | | | | they rely on the web. I cringe when I think |
| then Google will also look for words like, | | | | about the companies that will respond to |
| plane, jump, sky, jump safety, jump | | | | Joe's offer and end up spending money without |
| companies, hangliding, para-sailing, | | | | seeing results. It makes it much harder for |
| skydiving, etc.We specialize in these 3 | | | | knowledgable marketers to earn a client's |
| strategies, give us a call if you would like | | | | trust after they have been burned, and it |
| to talk about the strategy of your | | | | gives the SEO industry as a whole a bad |
| website.Joe Blow | | | | reputation that it doesn't deserve.Jason |
| | | | Hendricks has been designing, marketing, and |
| Lamer Marketing | | | | operating websites online since 1998. As a |
| | | | successful internet marketing entrepreneur, |
| Direct: (XXX) XXX-XXXX | | | | he and his team offer targeted, ROI-focused |
| | | | search engine marketing and advertising |
| have several problems with this email, the | | | | services. His latest venture, Tidal Wave |
| first and most important of which is the fact | | | | Media, provides real marketing solutions for |
| that it's spam. If Joe really knew how to | | | | a wide variety of clients both locally in |
| market a website as he claims, he wouldn't | | | | Phoenix Arizona as well as nationwide.If you |
| have to send out spam to find new clients. | | | | would like to offer internet marketing |
| Clients would find his site themselves via | | | | articles to your website visitors, please |
| search engines, banner ads, text links, PPC, | | | | feel free to contact Tidal Wave Media.For |
| or other ethical forms of getting | | | | news, tips, and the latest internet marketing |
| traffic.Another big issue with this email is | | | | tools, check out their website for more |
| the inaccurate information it contains. First | | | | information. If you're interested in higher |
| of all, Google has been focused on great | | | | rankings or better ROI on your current spend, |
| content for a long time now, and so have the | | | | read about the internet marketing services |
| other search engines. This isn't anything new | | | | that they offer. |
| as Joe suggests. There are so may poser SEOs | | | | |